Diary: On the QT ...

It seems as though David LaChapelle's five-minute Romeo and Juliet extravaganza for H&M is, in theatre-speak, "dying on its arse".

A Campaign staffer reports from the Odeon in Kingston that about three minutes into the ad, sections of the audience started giggling. Shortly afterwards, they started booing, before applauding wildly when it ended ... Are there no limits to the self-abasement an agency suit will endure on a client's behalf? Mortimer Whittaker O'Sullivan has been staging mock protests against call centres on behalf of swiftcover.com. The "demos" called for the appearance of a giant chicken, so well done the account director Paul Howarth for donning the chicken costume ... A story lies behind Harrison Troughton Wunderman's capture of the Multiple Sclerosis Society account. Chris Dearden, a poet and friend of HTW's managing partner and creative director, Steve Harrison, is battling MS. To cheer him up, Harrison asked the radio producer John Sayer if he could arrange for a voiceover artist to record one of Dearden's poems. Sayer not only commissioned a music track but arranged for Sir Derek Jacobi to do the honours. Harrison later offered the CD to the MS Society as a fundraiser, beginning a relationship which culminated in HTW being awarded the MS Society's next major direct-response campaign.

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