Diary: On the QT ...

Anyone interested in seeing how a person reacts when he realises he is mistakenly being interviewed on live TV on a subject of which he has no knowledge should go to http://news.bbc.co.uk/1/hi/entertainment/4774429.stm and click on "watch video".

Guy Goma turned up at the BBC expecting to be interviewed for a job, but instead was put in front of the cameras and questioned about the Apple vs Apple court case on BBC News 24. The journalist was supposed to be interviewing Guy Kewney, the former Campaign reporter and the editor of newswireless.net, but ended up firing questions at Goma who, bless his heart, tried his best to answer anyway ...

The soldiers scaling the West Ridge of Everest in the on-going Publicis campaign will reach the top of the mountain today after a hellish six-week climb. Back in England, the agency's staff are getting the chance to empathise with the soldiers as the Army has hijacked the foyer, filling it with snow and turning up the air-con ...

Faced with the task of finding hundreds of singers to belt out the nation's favourite jingle for the new Cornetto ad, McCann Erickson's TV department roped in the agency's staff . Diary is convinced it can hear the chief executive Stephen Whyte's honeyed baritone rising above the rabble around 20 seconds into the ad.

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