Diary: On the QT ...

For those of you confused about why Mother was claiming in this Monday's Financial Times that it had won American Express, the truth is that the agency was actually talking about winning the Red charity account, not the full AmEx brand.

This is the same reason why it hasn't actually won Motorola, as it has also been claiming ...

The grass isn't always greener on the other side, so the saying goes, but this is proving not to be the case for the new Great Guns managing director, Justin Cernis. After 25 years working on the agency side of the business, his first day in production entailed travelling to Cannes to spend a week there. On his return, he began producing a series of virals promoting FHM Music TV's 100 Sexiest Videos. Shot by the director Giles Greenwood, the idea required models and dancers to re-enact clips from iconic sexy videos. It's a hard life outside the cosy agency confines ...

A recent news story about Grey London read: "Dairy Crest is launching a £6 million marketing campaign to back its English butter brand, Country Life, with ads that knock the huge distances travelled by New Zealand Anchor butter." This prompted one adlander to write to Diary asking: "Do similar rules apply to the quality of homegrown creative talent versus that which has been shipped in from thousands of miles away?"

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