Diary: On the QT ...

A new ITV show about life in an ad agency breaks next week, written by the ex-Ogilvy & Mather, Capper Grainger and Dorlands copywriter Paul Mendelson.

Losing it is all about the agency exec Phil MacNaughtan, who is diagnosed with testicular cancer and has to struggle with unsympathetic reactions from agency bosses. Apparently, the series is based on Mendelson's own experience of having cancer while working as a creative director - see if you can work out the real-life identity of Leo, the agency director more concerned with new business than with Phil's health ...

Matt Bennett and Will Battersby, a creative team from DLKW Dialogue, became the scourge of the Edinburgh Festival with a stunt for If.com, the new sponsor of the Perrier Comedy award. The duo hijacked thousands of tomatoes around the city and placed stickers on them asking "who's going to get it?" Visitors were encouraged to hurl them at any comedians who upset them. One comic who, possibly forgetting he was surrounded by Scots armed with tomatoes, went a bit too far with a caber-tossing joke was left red-faced in more ways than one ...

To raise money for prostate cancer, the guys at Profero have come up with a scheme called Tash Back. This basically involves the men being sponsored to grow moustaches ...

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