Diary: On the QT ...

A prize of two slices of toast goes out to any eagle-eyed reader who noticed Mark Cadman's dig at his old employers in last week's 24 Hours With as he gloats about his free Friday breakfast at Euro RSCG.

Hopefully, the food tastes as good as the jibe for the man who was nicknamed the "Toast Nazi" by JWT staff for stopping free toast at the agency ...

It seems that Ogilvy & Mather is purposely trying to deter people from calling the agency. It is using its reviled Ocado radio ad as hold music. Maybe it should call Comesitdo, the agency that won September's Aerial Award for "Rock 'n' Roll", its improved version of the same ad, for its next hold tape ...

Diary believes that the facilities manager at five probably needs to find a new welcome mat. Its present one advertises the Friends spin-off Joey, an expensive flop that bombed and was canned ...

A PR boost for Clemmow Hornby Inge at this week's Royal Premiere of Alan Bennett's The History Boys. The screening included a preview of CHI's new ad for The Prince's Trust and the host Stephen Fry so relished getting his tongue around the agency's name that he tried it out several times. And as Prince Charles was doing the royal handshake, who should appear in the queue but Johnny Hornby. "Who's that bald bloke with the big ears shaking Johnny Hornby's hand," one wag was heard to ask.

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