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Diary: On the QT ..

Obviously there is some weight to carrying a celebrity endorsement, or else why would Myleene Klass be paid so handsomely by Marks & Spencer?

But what do you do if your purse strings won't quite stretch to securing the patronage of the A-list? Well, follow the lead of the discount retailer TJ Hughes, which has come up with a bit of blue-sky thinking and decided to opt for the endorsement of a number of celebrities' family members instead. Hired by the retailer are the mums of Jonathan Ross and Carol Vorderman, the father of Robbie Williams and the brother of Wayne Rooney ...

One eagle-eyed pedant has brought a little grammatical error to Diary's attention. In DDB's latest work for The Guardian, one of the straplines says: "Owned by no-one. Free to say anything." This picky whistleblower then points out that in the newspaper's own style guide, no-one should always appear without a hyphen ...

Speaking of blue-sky thinking. Seen the new DulcoEase ad where a Sex and the City-style group of women discuss hard poo over their cappuccinos? It's a corker, especially the endline "pass it on". Genius ...

It has come to Diary's attention that there has been some magpie-like behaviour at recent awards ceremonies. At the BTAA bash at the Hilton, two JWT creatives, Hugh Todd and Adam Scholes, who had scooped two silver awards for an anti-drink-driving ad for MTV, returned to their table at the end of the night to find that their silver arrows had gone missing. Now, Diary is not against a bit of merry-making, japery and all-round tomfoolery, but stealing creative awards from the agency that made that Trident ad is just not cricket ...

Diary wonders if Beattie McGuinness Bungay knows there is a Luton-based creative agency, Butterfield Morris Bushell, putting out press releases with its name abbreviated to BMB? It certainly took the Campaign news team a couple of glances to realise.

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