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Diary: On the QT ..

Not only has McDonald's recruited the cream of advertising's crop to join its front line of burger flippers (see right), rumour has it that the fast-food chain is enlisting the services of the fashion guru Bruce Oldfield to design its staff uniforms.

As marketing initiatives go, it's a weird choice. Just think of all the grease and ketchup stains. Perhaps haute couture should be reserved for haute cuisine ...

Predicting which commercial radio station will come out top at the Rajars is a notoriously tricky business, but after literally pounds of investment in research, the folks at Emap (sorry, Bauer) say they have got it cracked. The theory goes like this: get into a London taxi after a merry night on the tiles, and whatever station the driver is listening to will be, without doubt, number one in the next set of Rajars. The next morning, if your memory isn't too hazy, get yourself down to Ladbrokes ...

As blogs go, Sir Martin Sorrell's may not be the most riveting, but the hacks at Campaign Towers are suitably impressed that adland's biggest honcho has been dipping his toes into the world of Web 2.0. Relaying his experiences at the World Economic Forum in Davos for The Daily Telegraph, the WPP chief wrote: "We've got to deal with terrible weather, but it'll clear tomorrow - just like the economy, I hope." ...

Staying on the continent, Diary was puzzled to learn about the unlikely winner of Marketing Tribune's "Dutch Advertising Man of the Year" award. No, it wasn't some hotshot creative from Wieden & Kennedy Amsterdam, StrawberryFrog or Kesselskramer who scooped the accolade. Instead, it went to the mayor of Amsterdam, Job Cohen, the first politician to pick up the award. A stunned Cohen said: "Me, advertising man of the year? I must honestly say that isn't the first thing that comes to mind when I think about my job." Perhaps Ken Livingstone should consider a career move? Watch out Robert Senior.

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