Feature

Diary: On the QT ..

Want to know how not to become a victim of the downturn? Head for the library and start dusting off some of those economic blasts from the past.

Or so says WPP's Sir Martin Sorrell, the main man when it comes to industry soothsaying. Sorrell has been telling his people that those who don't learn from history are doomed to repeat it. "There's a remarkable canon of scholarly work, written over the last 75 years, that can help us and our clients turn recessions to our competitive advantage," he says. Let's hope we can all stay awake long enough to save ourselves ...

It may be just as well that there's to be no marriage of TBWA\London and Beattie McGuinness Bungay. The thought of Trevor Beattie returning to his old home was clearly not going down terribly well with some at Whitfield Street. At last week's free bar, somebody got hold of an old Labour poster featuring William Hague in a Margaret Thatcher wig and pasted Beattie's face on top of it. And the accompanying strapline? "Be afraid. Be very afraid" ...

Richard Alford, M&C Saatchi's managing director, is raging after seeing the latest spot for The Trainline by Delaney Lund Knox Warren & Partners. The ad, featuring lots of sheep, is uncannily similar to an M&C NatWest commercial from 18 months earlier. "The ad is the fucking same," he fumes ...

Work Club has been celebrating a PR coup on behalf of Nokia by getting runners in last weekend's Royal Parks Half Marathon to dress up as woodland animals. A white rabbit caught everybody else on the hop by finishing first. Mind you, the "rabbit" in question was the Kenyan athlete John Murithi, a 2012 Olympic medal prospect ...

Marc Mendoza, the MPG managing partner, is rallying people for the next annual auction in aid of the Pepper Foundation, a charity that funds nursing for terminally ill children. It takes place on 10 November and is being hosted by the comedian Jimmy Carr. Tickets cost £20, from pepper@mpg.com.

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