Feature

Diary: On the QT ..

Advertising agencies and trade bodies were busy last week meeting the Office of Fair Trading as it considers relaxing the terms of contract rights renewal, the rules that govern ITV's activities in the ad market.

While supporters of CRR aren't too hopeful that the OFT is listening to them, things might have changed following an audience between the OFT team and Chris Locke, the trading director at VivaKi. According to spies at the meeting, Locke turned the air blue in frustration at some naive lines of questioning from the regulator. Quite what it makes of Locke's Essex brand of negotiation remains to be seen but at least he's injected some life into proceedings ...

The Mindshare chiefs round the globe have happily dropped their chief executive title for the rather more fascistic "leader", as part of the agency's global restructure last year. But there is one conscientious objector. The UK boss, Jed Glanvill, is resisting all pressure have people refer to him as "leader", and is sticking to his old-fashioned title. Diary wonders how long he'll stick out his one-man rebellion ...

Charles Saatchi has shed some rare light on his life. He tells The Times that his first "art" collection was copies of Health & Efficiency magazine. "But my mum found them, gave me a slap and bunged them," he recalled. And he's no intention of making an industry comeback. "Advertising is for the young, bright-eyed and bushy tailed" ...

Parsimonious clients, like the poor, are always with us, it seems. John Simmons, the former agency creative and commercials director who has died aged 78, used to claim he would set up a company called Next Time Productions. According to Archie Pitcher, the former Ogilvy & Mather president and Simmons' long-time friend, it existed only in his imagination. "He just got so fed up with clients telling him that next time they'd pay him properly. Of course, they never did."

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