While most people may spend three weeks lying on a beach, Paul
Burke, a copywriter at BMP DDB, effortlessly knocked out a novel.
Burke's book, Father Frank, is about a Catholic priest who drives a taxi
to raise funds - but whose almighty secret is that he doesn't believe in
The heroine of the book is an account director, but while some of the
other characters are based on BMP staff and clients, rest assured Burke
won't be naming names.
So does this mean Burke is leaving the business? "I'm absolutely not
going to give up advertising," he says. "I did the book as a hobby." But
Burke clearly has a particular hobby horse he likes to ride.
"Writing has never been bigger, but there's none in advertising any
Our business is behind, as usual." Er, aren't advertising bods supposed
to be opinion leaders? "I'm not on the cutting edge," he guffaws. "And
neither are any of my colleagues."
Indeed, the only way Burke could get any writing out was to sit down and
pen a book himself. Tsk, if you want a job done properly ...