DIARY: QUIZ

1. The first media independent opened for business in 1972. Was it:

a MBS b Carat c CIA d John Ayling?

2. Handbag.com is a joint venture between Boots and which publisher? a

NatMags b IPC c Daily Telegraph d Dennis

3. Felix Dennis of Dennis Publishing has a prison record. Is it for: a

not paying tax b corrupting public morals c causing an affray

4. What percentage of British viewers ’quite often, sometimes, always’

switch channels when the ads come on? a 55 b 36 c 47 d 22.