1 Britain’s oldest continuously published newspaper is: a The Times
b Berrow’s Worcester Journal c Hampstead and Highgate Express?
2 Who was the first advertiser to sponsor an ITV programme?
a Beamish b Guinness c Powergen d Legal & General
3 The UK’s biggest-selling women’s monthly magazine is: a Cosmopolitan b
Prima c Candis d Marie Claire
4 Which TV event drew the biggest audience? a The funeral of Diana
Princess of Wales b The first moon landing c Live Aid
Answers: 1. Berrow’s Worcester Journal, since 1709; 2. Powergen; 3.
Prima; 4. Live Aid - 1.5 billion.