Which is Europe’s biggest selling daily newspaper?
a The Sun b Das Bild c Komsomolskaya Pravda d Corriere Della Serra
Which is the UK’s fastest-growing media buyer?
a Walker Media b Zenith c MindShare d BMP OMD
Which media owner owns a stake in Liverpool FC?
a Sky b Telewest c Granada d Trinity Mirror
What is the year-to-date value (ratecard basis only, please) of
advertising on the internet?
a pounds 52.1m b pounds 21.6m c pounds 9.50
Answers: 1. Das Bild - 4.4m; 2. Walker Media - billings up 411 per cent
for the year to end-September; 3. Granada (but the catering hasn’t
improved yet); 4. pounds 21.6m - not very much, is it?