Who was the first advertiser on ITV on 22 September 1956?
a Marmite b Persil c Gibbs SR or d Colgate
Which newsstand title metamorphosed into a customer title this year?
a Outsize Shopper b DIY Dream c Food Illustrated or d What Cake?
How many magazines are there with the word ’carp’ in the title?
a one b two c three or d five
WPP - big company, but what do the initials stand for?
Answers: 1. Gibbs SR; 2. Food Illustrated, now Waitrose Food Illustrated
(all others are mad- up titles); 3. Five, Total Carp, Koi Carp,
Carp-Talk, Catch More Carp and David Hall’s Advanced Carp Fishing; 4.
Wire and Plastic Products.