Every week my colleagues and I pick up my Campaign Media Business
and try to guess the ambient story.
We are rarely disappointed. ’This week they will mainly be putting ads
on those barriers at the entrance to car parks,’ I announce to the
office.
Last week really was a peach. ’Ooh, this is a goody,’ I exclaimed.
’Apparently they’re putting ads on baby-changing mats.’ Our quick-witted
sales researcher was on to that one in a flash. ’You mean those things
that get covered in sprog shit?’ Yep, you got it.
Now I can understand ads on supermarket trolleys, bus tickets or even
takeaway curry lids. But when it gets to the point when you’re
advertising on rubbish bins, the ad world has gone mad.
Where will it all end? If we’re going to take this washroom thing to its
limit, perhaps someone should start doing ads on the inside of urinals
and toilet bowls - no doubt bog roll has already been done.
My favourite idea is to start using animals. Pet owners could be paid to
turn their dogs and cats into sandwich-board carriers for petfood
brands.
We could also staple ads to pigeons’ bellies so that when they fly
around they ad a splash of colour and branding to our dreary London
skies.
Ambient people - stop it, it’s getting silly.
Got something to rant about?
Call 0208-267 4702 or e-mail mark.tungate@haynet.com.
