Diary: Rant

Life has to move on, things must advance,times must change.

Life has to move on, things must advance,times must change.

I accept this. On the other hand, some aspects of the status quo should

definitely be left as they are.

Most of the time, I live a fairly uncomplicated life. When I want a pair

of shoes, I go to a shoe shop. When I want a pack of cigarettes, I go to

a tobacconist. When I want a drink, I go to a bar or maybe a coffee

shop. And when I have a meeting at a media agency, I go to a meeting


Recently, however, these simple rules have been thrown into turmoil.

It’s not that you can suddenly buy shoes from the off-licence, or

cigarettes from Russell & Bromley. But why have all the agencies turned

into bars and coffee shops? I really can’t see the point.

I work in Soho and there is no shortage of drinkeries, so why should

agencies start treading on the toes of the established bar and cafe


It all came to a head last Friday when I popped into a very smart bar,

full of happy and good-looking people, to have a quick drink. To my

horror I discovered that I was actually in an advertising agency. In

fact, I was forced to perform a lengthy magazine pitch to justify my

presence there.

Of course, it can always work both ways. That lot will be sorry when

Starbucks starts buying space at better rates than them.

Got something to rant about?

Call 0208-267 4702 or e-mail mark.tungate@haynet.com.


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