I was interested to read Carlton Screen Advertising’s assertion
that cinema ads lift fmcg sales (Media Business, 15 November). Although
there is doubtless a grain of truth in the survey (ie. ads help sell
stuff), I find it hard to believe that cinema ads are really that
I’m not involved in planning or buying cinema; I speak purely from the
standpoint of a regular cinema-goer who has had plenty of opportunity to
study the behaviour of audiences.
And basically, nobody turns up for the ads. They don’t even get there
for the trailers. In fact, in your average multiplex nobody seems to
turn up until well after the movie’s opening credits. How many times
have you been forced to stand as a horde of latecomers trudge in,
breathing lager over you, standing on your feet and knocking over your
In a way, I don’t blame them. Who wants to sit through a load of blurry,
blown-up versions of ancient TV ads? Nobody pays them any attention.
They’re too busy screeching into their mobile phones or rooting around
in their popcorn.
Ah, popcorn. Can someone tell me who the hell decided to take the
noisiest, most disgusting-smelling snack in the world, and then sell it
I realise this has nothing to do with the point of my rant.
I just fucking hate the stuff.
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