Enough! Will people stop e-mailing me stuff about a website called
TotallyJewish. Okay, I may fall into your target market, but these days
I think of myself as your general cosmopolitan London geezer, rather
than falling into some handy racial stereotype. I may enjoy the odd
bagel with lox and a schmeer, but I haven’t seen Fiddler on the Roof for
Even more infuriatingly, I’m told the same company plans to launch a
whole bunch of sites under the ’Totally’ brand, all aimed at specific
Please - you’ve got to be joking.
Here we are, at the beginning of the 21st century, and we still can’t
get over this stupid racial/religious thing. If there’s one medium where
we can afford to junk all that crap, it’s the internet.
The great thing about the web is that nobody cares who you are or what
you look like. This is supposed to be a global community, not a series
of virtual ghettos. I always thought that sites targeting women were
treading on dodgy ground, but at least it’s a broad church, if you’ll
forgive the pun.
As far as I’m concerned, having sites called TotallyJewish or
TotallyMuslim is no different to having one called
Get off the web, and get out of my life.
Got something to rant about?
Call 0208-267 4702 or e-mail firstname.lastname@example.org.