DIARY: The recent tabloid stories about...

The recent tabloid stories about the reluctance of the good people of Sunderland to buy Sugar Puffs now that Kevin Keegan, boss of local footie rivals, Newcastle, is advertising them, has struck a chord here at the Diary.

The recent tabloid stories about the reluctance of the good people of

Sunderland to buy Sugar Puffs now that Kevin Keegan, boss of local

footie rivals, Newcastle, is advertising them, has struck a chord here

at the Diary.



For some strange reason, the idea of buying a Sharp telly, video camera

or even personal organiser thingy is anathema around these parts.

Similarly, the idea of purchasing a Citroen or virtually any Nike-

branded product. But, I’m sure all three clients are more than happy

with the brand awareness brought to them by association with the

Manchester United first team, Ryan Giggs or Eric Cantona respectively.

And I’m sure that no-one at all declines to buy said brands on the

grounds that everyone outside Old Trafford hates Man United.