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Diary: Red faces at Spectator

The Spectator's new campaign to promote its new highbrow refreshed look might have been better if it was kept underground rather than on the Underground.

Unfortunate media planning saw the Tube ad by Ogilvy & Mather, which tells commuters "Don't think alike", appear next to an ad for Birkbeck College, which had the message: "Great minds don't think alike." It seems both sets of creative teams could do with following their own advice.

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