Diary: Red Nose Day nonsense

How annoying is the annual Red Nose Day?

Even more than usual if you work at the Soho-based agency RedRoute. The shop is aiming to break records by writing more ads for more clients in one day than any agency has ever done before. They're asking all sorts of waifs and strays, charities, retailers and, yes, even Joe Public to send in briefs between now and Red Nose Day on 18 March. The agency is also getting celebrities (though they haven't said which ones) to help them make the ads. Diary can hardly wait to see what those talented celebrities come up with.