Diary: Remember who gave you your big break, Georgie

Not that Diary likes to gloat, but it must be pointed out that the abilities of the young winner of Britain's Got Talent were spotted almost a year ago by the wiley folks at Campaign Towers.

Turns out the 14-year-old body-popper George Sampson is even more annoyingly gifted than first thought. Not only can the kid breakdance like a mad man, he can also create ads like one.

Sampson won an MTV competition last year for children to come up with a road safety ad for the Department of Transport. Sampson's ad featured a child saved from becoming roadkill by the sight of three ghost children crossing the road towards him. The ad garnered the wunderkind the ultimate accolade in adland - that of a critique in Private View (Campaign, 24 August 2007).

Should Sampson choose a career in advertising over entertainment, those pitching against him will have their work cut out. A quick breakdance routine mid-pitch could be the ultimate deal-clincher.