Turns out the 14-year-old body-popper George Sampson is even more annoyingly gifted than first thought. Not only can the kid breakdance like a mad man, he can also create ads like one.
Sampson won an MTV competition last year for children to come up with a road safety ad for the Department of Transport. Sampson's ad featured a child saved from becoming roadkill by the sight of three ghost children crossing the road towards him. The ad garnered the wunderkind the ultimate accolade in adland - that of a critique in Private View (Campaign, 24 August 2007).
Should Sampson choose a career in advertising over entertainment, those pitching against him will have their work cut out. A quick breakdance routine mid-pitch could be the ultimate deal-clincher.