When the former CDP director, Mark Reynolds, rang to tell us about a
Seven Wonders appeal he is organising, we were perplexed - what has that
got to do with advertising? We can list some modern wonders of the ad
world, such as Trevor Beattie’s hair, Andrew Robertson’s birth
certificate, Tony Kaye’s wardrobe, Maurice Saatchi’s ego, but ancient
Mark and his wife, Jemima, have taken it upon themselves to travel round
the world visiting the seven wonders for charity and they’re actually
involving those reluctant nomads, advertising agencies.
The eighth wonder of the appeal is that Mark has managed to get seven
agencies involved: Lowe Howard-Spink, AMV BBDO, M&C Saatchi, DMB&B, GGT,
CDP and JWT. The money raised goes to seven charities, including
Muscular Dystrophy Group (Reynolds is a sufferer), Cancer Relief
Macmillan Fund and Stoke Mandeville hospital.
The Reynolds’ expedition will have 700 hours in which to cover 7,000
miles to see all seven wonders in an attempt to raise pounds 7,000 for
each of the seven charities. As the expedition’s Land Rover is borrowed
from Land Rover and the costs of the journey and running of the appeal
are being met by the organisers, all the money raised goes to charity.
If you wish to donate money, please make cheques payable to Seven
Wonders Appeal and send to: Seven Wonders Appeal, Rignall Barn, Great
Missenden, Buckinghamshire, HP16 9PE.