Diary: Risqué business

M&C Saatchi Sydney's decision to book burlesque dancers for its 21st birthday party provoked outrage from the press, obliging the agency to issue an apology (of sorts).

MullenLowe Group's new logo
MullenLowe Group's new logo

The managers of the Sydney office stood firm that the performance was not a striptease, but admitted: "A burlesque routine may not have been appropriate in this context." The agency does appear to have a fondness for the risqué – the London office’s recent Christmas party was held at the Playboy Club. To be fair, it was probably a case of living the brand: the club is a client of M&C Saatchi PR.

Ducking and diving
MullenLowe Group unveiled its new logo on Monday  (25 January). Apparently, the boxing octopus embodies the group’s spirit of  "a global creative boutique with a challenger mindset". For what it’s worth, Diary thinks the logo is neat: like an old navy tattoo (very Shoreditch). That said, it’s hard to look at the emblem and not be reminded of the "drunk octopus wants to fight" meme.

Making a pig’s ear of it
In a case of unfortunate ad placement, Telegraph.co.uk ran a story at the top of its homepage this week, titled "‘Oink, oink!’ Camerons’ children warned to ‘expect pig’s head taunts’", in relation to the PM’s alleged misbehaviour as a student at Oxford. Alas, Ford, whose banner ad appeared above, may not have seen the funny side. The car brand used an image of a piglet walking out of a cat flap with the message: "Unlearn. Let go of what you know." Anyone who read the Cameron story has been desperately trying to unlearn it for months now.

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Social photos of the week, 29 January, 2016

Bob Wootton using Instagram to dispel the myth spread by his former employer, ISBA, that he is retiring – rather than just leaving the body.

MullenLowe was invited to view the toilets of its new neighbour, the Wesley’s Chapel, and took some lovely pictures. Apparently, they are Victorian or something.

Wieden & Kennedy London’s Neil Christie ahead of Burns Night. Is he a true Scotsman? Diary didn’t ask.

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