Feature

Diary: Roll up for David Emin's magical mystery tour

Times might be hard for media owners but the downturn isn't stopping David Emin, the ad director of Mirror Group Newspapers, from planning summer jollies for advertisers.

But rather than taking clients on the Lions tour in South Africa or golfing in Barbados, Emin, who has recently been honing his hospitality skills on a cookery course in Florence, is opting for something closer to home.

The proud owner of an orange Volkswagen camper-van, Emin is planning a tour of UK music festivals and is inviting clients along for the ride - the V Festival is already in the diary.

Emin, who is hoping to build on his reputation as a gourmet by doing his own fry-ups on the trips, is devastated that there is no Chiswick House Festival this summer but wants to create a bit of that party spirit within the confines of his camper-van.

So a night camping with Emin could become the most sought-after ticket of the summer season.

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