The salubrious Islington district turns him into a gooey mess - if an interview with the Canonbury Society Newsletter is anything to go by. Beattie told the publication he loves Canonbury in the spring, summer, winter and, indeed, autumn. He says he spends "long weekends pruning the roses in his front garden" and nips down to the local for a pint of "iced pear cider". It seems the one-time enfant terrible of adland now has more in common with Hyacinth Bucket.
It's hard to impress Trevor Beattie. Or so we thought. Diary has discovered the charms of his hood, Canonbury, are having a deep effect on him.