It seems the industry's creative departments are awash with
characters. But forget identical twins, such as Ben and Cameron Short at
TBWA/London. And we've moved on from literati like the Bronte sisters,
Jo Webb and Jayne Marar, at HHCL & Partners. That's old news now.
Yes, the latest accessory in creative departments this season is
Take it from BMP DDB, who can usually be relied upon to lead the
It has bought itself into a bit of blue blood by hiring a duo, Feargal
Balance and Dylan Harrison, who have earned the nickname of Fergie and
Fresh from a D&AD course, from where they won a placement at BMP as a
prize, the royal pair are not your usual fledgling creatives. Harrison,
who was named after Bob Dylan, was briefly a stand-up comedian before
becoming a lawyer, from which he understandably 'ran screaming'.
'I felt the need to hire them,' says the aspirational Larry Barker,
BMP's creative director, indicating a hankering after a bit of blue
blood to add an extra dimension to his creative department.