And, if so, is somebody having a private joke at the expense of the man whose agency turned British Airways - Virgin Atlantic's deadly rival - into the World's Favourite Airline?
The Saatchi doppelganger, with his large-framed glasses and bouffant hair-do, broad shoulders and stylish tailoring, certainly looks the part.
The very epitome of early 80s chic, in fact. But didn't everyone of a certain age look like Saatchi in the 80s? It's a tough one to call.
So Diary asked Rainey Kelly Campbell Roalfe/Y&R, which created the ad to celebrate Virgin Atlantic's 25th anniversary, to set the record straight. Mark Roalfe, the agency's chairman, denies any urine was being extracted: "It is just one of those happy coincidences."
So there you go. Next.