But all that could change given that the lease on its building is up at the beginning of next year. Word reaches Campaign that M&C Saatchi's worldwide chief executive, Moray MacLennan, is mischievously eyeing the building, perhaps with a view to relocating the agency to what would almost be its ancestral home.
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Diary: Saatchis' home in limbo
Saatchi & Saatchi has become so synonymous with the street where it is based that "Charlotte Street" was historically and is still occasionally used as shorthand for the agency.