Diary: Saatchis has many irons in the fire, or so it seems

Times are tough, but are things so bad on Charlotte Street that Saatchi & Saatchi has had to branch out into new money making territory? It would seem so.

Presenting Starchi & Starchi, the door-to-door ironing service that's doing the rounds in adland.

The unknown stepsister, twice removed, of the adland family, will ensure that no adman is seen dead without a freshly starched shirt on his back.

Based in Bromley, Kent, Starchis promises you everything that all clients want from an agency, especially on the brink of a recession.

Offering a "fast, reliable and professional service", Starchis guarantees a 24-hour turnaround and can also collect on a Sunday. It even does small repairs. Not sure Saatchi & Saatchi can beat that.

Starchi is the old German noun for strength. Perhaps that's exactly what adland needs to get it through the tough times ahead. And you'll come out of it looking the part too.