DIARY: Saatchis shows heart through its charitable advertising donations

After a bit of a rocky year for Saatchi & Saatchi that saw some pretty hefty losses and a smattering of wins, a sceptic might think the agency has real problems.

Here at Campaign, however, it has not gone unnoticed the kind of sacrifices that the compassionate Saatchis chappies have been making - high-profile clients and all the glory of getting on big pitchlists have been cast aside in favour of charity accounts.

It all started out respectably with award-winning work for the NSPCC.

Then there was the MS Society and the Oxfam pitchlist.

You might be sensing a pattern emerging here.

Then came the stinking - no, quite literally - print ads for the homelessness charity St Mungo's, which featured a perfume-style tester that emitted the "aroma" of stale urine and the streets.

And it doesn't stop there - Saatchis has also done work for the Ethnic Multicultural Media Awards and the Royal London Society for the Blind, not to mention that well-known charity the Whale and Dolphin Society.

The love isn't confined to the London office - Saatchis' website proudly presents work for Unicef from Australia and its New Zealand office's ads for the South Auckland Health Foundation.

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