Diary: Saatchis is spoof victim

Saatchi & Saatchi's Summer Scholarship drive, which encourages graduates who want to work for the shop to gain as many Twitter followers as they can, is stirring up some controversy.

This is thanks to one of its more ingenious applicants. A certain "Mister Castro" is pretending to be an arch-critic of the scheme (rather than a candidate) and has gone as far as creating a spoof Twitter page (@saatchi_grads) using Saatchis' typeface and style to show how easy it is to pretend to work at the agency and attract followers. Castro writes: "I pretended I worked for them, set up @Saatchi_grads and with a little design and carefully chosen words people began to assume I'm the official Twitter feed." Go to http://thesaatchiexperiment.tumblr.com/why to see how much effort he's gone to.