This is thanks to one of its more ingenious applicants. A certain "Mister Castro" is pretending to be an arch-critic of the scheme (rather than a candidate) and has gone as far as creating a spoof Twitter page (@saatchi_grads) using Saatchis' typeface and style to show how easy it is to pretend to work at the agency and attract followers. Castro writes: "I pretended I worked for them, set up @Saatchi_grads and with a little design and carefully chosen words people began to assume I'm the official Twitter feed." Go to http://thesaatchiexperiment.tumblr.com/why to see how much effort he's gone to.
Saatchi & Saatchi's Summer Scholarship drive, which encourages graduates who want to work for the shop to gain as many Twitter followers as they can, is stirring up some controversy.