Diary: Sadek to cash in on his own version of island life

Ever dreamed of quitting the rat race to chill out on your own island somewhere hot with only good books, palm trees and gallons of cold beer for company?

Not if you're Nadim Sadek. The one-time market research company boss has sunk the proceeds from the company he sold to WPP into Inishturkbeg, a 63-acre island buffeted by the Atlantic waters off the West coast of Ireland.

This isn't a spot to top up your tan. But Sadek has much grander plans for his island, having been "intoxicated by the eye-boggling beauty of the place and its uplifting spiritual effect". Not to mention the chance to make a bit of money.

Sadek, half-Irish and half-Egyptian, who describes himself as "chief islander", has launched Inishturkbeg Ventures to promote a series of branded goods inspired by his acquisition under the theme of "a lungful of life".

So stand by for a new Irish whiskey, a range of island-life inspired toiletries, health supplements "drawing on the wholesome nature of the island" and a clothing range. Harrods will sell the food range and Bartle Bogle Hegarty, with whom Sadek has worked extensively in the past, will be looking after the communication.

You can even buy horse sperm from the island's stud. "I think we'll be marketing that as 'a loinful of lust'," Sadek declares.