Over the years, Campaign hacks have tried to make the ad industry feel
as loved as possible - on numerous occasions sleeping with, and even
marrying, members thereof. But we won’t be compromised, no sirree.
So, when J. Walter Thompson asked our esteemed editor, Dominic Mills, to
take part in a video for its excellent annual staff review, he was
delighted to help.
Never mind the four-man crew that turned up here at the site, nor the
fact that he was bound to look like Mr Nasty alongside that queen of
diplomacy, Lyndy Payne, and those perennial diplomats/queens (you
choose) Chris Powell and John Bartle, the boss, he likes JWT, so he said
The thing was, being still relatively new to the industry’s ways (a mere
five years as editor) he answered the questions legally, decently and
truthfully. Not only did he say how lovely-jubbly, pretty-in-pink and
cuddly the agency was, and how much we love all its ads, and promised
not to mention Persil Power or the fat-boy club, but he uttered the odd
word of...well, criticism.
The result? CENSORED! Not just the offending words, but the whole thing.
Off with his head and onto the cutting room floor with it. Not a single
BACC or ASA complaint, just politburo-like suppression of the truth.
Same goes for our good friend, Simon Marquis, biggest cheese on our
sister publication, Marketing.
Well, they can censor us in public, but they can’t gag our minds. So,
comrades, much as we like your ads for Rolo, Polo and ELO, the RAF and
Madame Tussauds, the Philadelphia girls and De Beers, and think winning
Boots, Cable, Stena, the Daily Telegraph and everything’s pretty damn
good (that’s enough balance - Ed), that ‘smoke on the water’ Strongbow
commercial is - may Jeremy Bullmore strike us dead - a load of macho
tosh! There, it had to be said.