DIARY: Scourge of advertising avoids commercials’ ’silly talk’ since 1955

The advertising industry has a new foe: a man so terrible that the industry - from the likes of the mighty Sir Martin Sorrell right down to the lowliest spot-flogger working in the TV sales houses - is quaking in its shoes.

The advertising industry has a new foe: a man so terrible that the

industry - from the likes of the mighty Sir Martin Sorrell right down to

the lowliest spot-flogger working in the TV sales houses - is quaking in

its shoes.



Stand up, ’stubborn’ Terry Dixon, page three hero of Tuesday’s The Sun

and the deputy leader of Barnsley Council.



In an ’exclusive’ story, Dixon boasts that he hasn’t seen a TV ad for

the entire 45 years that Britain has enjoyed commercial television.



’Adverts ruin television,’ he puffed. ’There’s more than enough to

entertain me without having to listen to jingles and silly talk. If I

want washing-up liquid, I go to the supermarket - I don’t need an

advertising agency invading my front room.’



Councillor Dixon’s anti-advertising sentiments run so deep, in fact,

that he even refuses to give interviews to commercial radio and TV

stations, thus depriving his ward of his incisive and informed views on

what makes today’s Briton tick and what you can buy with Green Shield

stamps these days.



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