The advertising industry has a new foe: a man so terrible that the
industry - from the likes of the mighty Sir Martin Sorrell right down to
the lowliest spot-flogger working in the TV sales houses - is quaking in
Stand up, ’stubborn’ Terry Dixon, page three hero of Tuesday’s The Sun
and the deputy leader of Barnsley Council.
In an ’exclusive’ story, Dixon boasts that he hasn’t seen a TV ad for
the entire 45 years that Britain has enjoyed commercial television.
’Adverts ruin television,’ he puffed. ’There’s more than enough to
entertain me without having to listen to jingles and silly talk. If I
want washing-up liquid, I go to the supermarket - I don’t need an
advertising agency invading my front room.’
Councillor Dixon’s anti-advertising sentiments run so deep, in fact,
that he even refuses to give interviews to commercial radio and TV
stations, thus depriving his ward of his incisive and informed views on
what makes today’s Briton tick and what you can buy with Green Shield
stamps these days.