DIARY: Seaman calls it a day, not as England goalie but for VCCP voting ad

There's nothing like bad timing. As Vallance Carruthers Coleman Priest recently found out after creating a poster campaign for its O2 client to promote Arsenal's Man of the Match text-voting service.

The posters are a spoof of political campaigns, featuring Arsenal's finest, including Thierry Henry with the slogan "My goals are yours" and Dennis Bergkamp - "Anyone for Dennis?", competing for votes, with the newest Arsenal team member keen to get in on the act being the England goalkeeper, David Seaman.

The campaign was due to go to print the day after the England versus Macedonia World Cup qualifying match. However, readers won't need to be reminded that in that match, Seaman famously bungled by allowing a goal to be scored directly from a corner - on top of an earlier fumble against Brazil in the World Cup - meaning Fleet Street's finest were immediately screaming for his pony-tailed head on a plate.

Indeed, the hapless goalie seemed to have joined Michael Winner and Jeffrey Archer on the list of the more reviled men in the country at the moment.

So Seaman, faced with the ad's slogan "Put your future in my hands" set to run alongside a big space between two large hands, reportedly suffered something of a sense of humour failure.

VCCP's Michael Sugden says: "Umbrage was taken. There were frantic calls from Arsenal the next morning requesting the ad be pulled."

Touch a raw nerve, did it?


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