DIARY: Seekdirectory figures out the agency waffle

One of the core services offered by many advertising and other communications agencies is to summarise a client's brand in one line.

But seekdirectory.co.uk, an online service which is intended to tell observers succinctly what each agency stands for, is proof that some of them can't get it right for themselves either. Look at these mantras, which say very little about the agency brand they are meant to encompass, and try to match the slogan to its agency listed across.

Bartle Bogle Hegarty


Craik Jones Watson Mitchell Voelkel

Davies Little Cowley Fiddes

Delaney Lund Knox Warren & Partners

Fallon London

HHCL & Partners

Leagas Delaney

Mustoe Merriman Herring Levy


St Luke's WWAV Rapp Collins

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