Curious lot, the Great Unwashed - as any planner can tell you.
Mustoe Merriman’s campaign for the futuractive theme park, Segaworld, is
being sabotaged.
The agency has hijacked every piece of advertising space on Piccadilly
line trains, plus the escalator panels at Piccadilly Circus, and and has
put up posters featuring a huge dilated eye, and the line: ‘Try telling
your brain it’s not real.’
But someone’s been moving them about. Some of the posters have turned up
on Victoria Line trains, others have reappeared on far-flung sites along
the Metropolitan Line.
‘Dilated eyes denote certain things and the ad is becoming an icon for
the clubbing youth,’ explains a Sega spokesperson, with a wink and a
beatific grin.
