DIARY: Segaworld poster gets moved by ecstatic fans

Curious lot, the Great Unwashed - as any planner can tell you.

Curious lot, the Great Unwashed - as any planner can tell you.



Mustoe Merriman’s campaign for the futuractive theme park, Segaworld, is

being sabotaged.



The agency has hijacked every piece of advertising space on Piccadilly

line trains, plus the escalator panels at Piccadilly Circus, and and has

put up posters featuring a huge dilated eye, and the line: ‘Try telling

your brain it’s not real.’



But someone’s been moving them about. Some of the posters have turned up

on Victoria Line trains, others have reappeared on far-flung sites along

the Metropolitan Line.



‘Dilated eyes denote certain things and the ad is becoming an icon for

the clubbing youth,’ explains a Sega spokesperson, with a wink and a

beatific grin.