That said, for the ad industry to gossip like a bunch of washerwomen is nothing new. But it appears that outsiders are now taking an interest in the goings-on of our often-insular industry.
At the very end of last year, The Independent published The Media 50: Newsmakers of 2007. It was a comprehensive list of the media world's movers and shakers who had been consistently filling column inches that year.
And, lo and behold, who should crop up at number 13, amazingly just one place behind the former Prime Minister Tony Blair? Yep, step forward Mr Senior, who was dubbed: "The man of the moment in London's adland."
Senior is followed at number 23 by his Fallon compatriot Juan Cabral, who was described as the "young Argentinian creative hotshot behind two of the most-talked about ads of the year".
Other Campaign regulars who made the list include Andy Duncan (21), Fru Hazlitt (22), Dawn Airey (27), Cilla Snowball (31) and Helen Calcraft at 49 (but, surprisingly, no position for Jonathan Durden).