Diary: Sensitive sales people ought to look away now

Thin-skinned ad sales people should beware. Some cynical "comedians" have posted a short-film on YouTube about your industry.

The Truth in Ad Sales purports to give an "insight" into your world by showing a set of stereotypes in action as a sponsorship deal is worked out between a media owner and a client - facilitated by an agency.

The film opens at agency Media Wank. Viewers are introduced to one of its laddish staff attempting to impress an office blonde.

"So, I'm going to tell you I DJ at weekends when really I queue up outside Chinawhite begging to be let in, before I get a night-bus home to my mum's for a quick wank and a Horlicks," he says.

He then sets up his client, The Really Really Extreme Adventure Channel, with an inappropriate sponsorship partner - Kiddi Care.

The film then moves on to a presentation attended by the Kiddi Care marketing director who is promptly given a goodie-bag containing a "bribe" of keys to a car, a holiday in the Maldives and three grams of cocaine.

The highlight of the presentation is the TV channel executive reading from a PowerPoint presentation. "We're simply the best," she says. "Better than all the rest. Better than anyone ..." blatantly quoting the Tina Turner classic.

The viewer is then treated to a look at some of the branded content - vignettes of men skateboarding, climbing and cycling while carrying crying babies.

"Feel the rush. Cure the rash," the tagline reads.

The Truth in Ad Sales can be viewed on YouTube at http://www.youtube.com/watch?v=fclYm VaORbM.

It was written by James Gilbey, a creative director at Discovery Networks Europe, and Max Wright.

- Got a diary story? E-mail us at campaign@haymarket.com or call (020) 8267 4656.


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