Diary: Sex shop fools around with a nursery rhyme

A poster ad belatedly reaches Campaign, showing how outdoor advertising can be used to really push the boundaries.

This ad was posted to advertise the opening of a new Ann Summers store in the Oxfordshire market town of Banbury, famous for its place in the nursery rhyme commemorating the visit of Queen Elizabeth I to sees its new cross.

As scholars of English history will recall, a wheel fell off the carriage that Good Queen Bess was travelling in, so she climbed upon a white steed (known in mediaeval parlance as a "cock") to continue her journey, which prompted the nursery rhyme.

As you can see, the tasteful Ann Summers version is slightly differently worded. Fortunately, though, it stopped short of making any similar innuendo about the rings on her fingers.