Diary: For shame! A Northerner who can't hold his ale

As Russell Ramsey prepares to leave Bartle Bogle Hegarty to join JWT as its executive creative director, the agency decided to throw him an extra-special leaving do.

After an intense brainstorming session, during which the BBH senior management team tried to come up with a party that would really appeal to the South Shields-born creative (who grew up without an indoor toilet, for what it's worth), they settled on a good old-fashioned pub-crawl for 150 people.

To keep the evening, and the drinks, flowing, the top brass even had account executives posted in all the pubs on the route to inform staff of the gargantuan rounds that would be forthcoming.

However, the guest of honour was obviously not quite as prepared for the booze as the pubs, because, by 10pm, he was being helped into a cab home.