Diary: Shatner shows fashion needn't cost the earth

William Shatner has proved he is willing to boldly scrounge where no man has scrounged before.

In Leo Burnett's latest ad for All-Bran, Captain Kirk had to set his smartness to stun, so the agency shelled out thousands for a suave Dolce & Gabbana suit. Shatner asked to keep the suit, to which the agency agreed.

Shatner made sure the suit didn't go to waste by modelling it for a national TV audience. At this year's Emmy awards, he picked up a Best Supporting Actor award for his role in the syndicated series Boston Legal. And guess what the wily old fox was wearing ...? A lovely Dolce & Gabbana suit.