Out of the four agencies pitching, three of them were banking on the luck of the Irish to boost their chances.
The incumbent, McCann Erickson, wheeled out its new executive planning director, Damian O'Malley, while the J. Walter Thompson art director Billy Mawhinney also stepped forward.
But the golden shamrock award for blatant token Irishness is bestowed upon Rainey Kelly Campbell Roalfe/Y&R, which employs so many staff of Irish descent it even managed to assemble a reserve list.
The first team comprised Jim Kelly, Emer Howard, Jo Bacon and Nicola Cregan, while James Murphy, Garbhan O'Bric and Alice O'Shea sat on the bench.
The other contender in the group and the only agency that didn't feel the need to rely on its Irish charm was Euro RSCG London - unless you count its well-known chairman and honorary Irishman, Ben O'Langdon.