Diary: Slumming it in Cannes

Meanwhile, seven creatives from DDB Paris are creating their own epic sporting event by announcing that they are making their own way to the Cannes Lions in June.

Unhappy with the agency's decision to cancel all trips to Cannes due to the recent financial crisis, the creatives have hit on the wheeze of travelling to the festival and living there for a week using only products offered by their clients.

Its recent campaign for Greenpeace, which owns the Rainbow Warrior ship, could prove handy.