DIARY: So who’s behind girly club’s expert wooing of DM industry brass?

Corporate hospitality is a bit of a tough one these days. Potential clients are becoming more and more spoiled as agencies and media owners come up with myriad ways to woo them.

Corporate hospitality is a bit of a tough one these days. Potential

clients are becoming more and more spoiled as agencies and media owners

come up with myriad ways to woo them.



So how to do something different, especially when the sporting events

run out?



Potential venues are quick to step in, which is why it has emerged that

virtually the entire direct marketing industry’s board directors have

been the lucky recipients of tasteful mailings from Soho’s salubrious

Windmill club - euphemistically described as a ’tableside dancing’ club

- inviting them to try out a night of corporate hospitality.



A straw poll revealed that few stones have been left unturned by the

club. Even the most mild-mannered directors have been targeted and

ripples of inexpertly feigned shock have been felt far and wide.



One wonders, indeed, how the mailing list was compiled. Is it really

just DM agencies that are being targeted? Perhaps The Windmill has a DM

agency of record to execute such exquisitely targeted campaigns?



It’s food for thought. The potential for a loyalty scheme is certainly

there - perhaps, as a loyalty expert at a top DM agency suggested, based

on ’nips’. The phrase ’member-get-member’ takes on an entirely new

meaning now, doesn’t it



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