Corporate hospitality is a bit of a tough one these days. Potential
clients are becoming more and more spoiled as agencies and media owners
come up with myriad ways to woo them.
So how to do something different, especially when the sporting events
Potential venues are quick to step in, which is why it has emerged that
virtually the entire direct marketing industry’s board directors have
been the lucky recipients of tasteful mailings from Soho’s salubrious
Windmill club - euphemistically described as a ’tableside dancing’ club
- inviting them to try out a night of corporate hospitality.
A straw poll revealed that few stones have been left unturned by the
club. Even the most mild-mannered directors have been targeted and
ripples of inexpertly feigned shock have been felt far and wide.
One wonders, indeed, how the mailing list was compiled. Is it really
just DM agencies that are being targeted? Perhaps The Windmill has a DM
agency of record to execute such exquisitely targeted campaigns?
It’s food for thought. The potential for a loyalty scheme is certainly
there - perhaps, as a loyalty expert at a top DM agency suggested, based
on ’nips’. The phrase ’member-get-member’ takes on an entirely new
meaning now, doesn’t it