Diary: So who's Robert Senior?

Has SSF's Robert Senior suffered an embarrassing mobile malfunction? How else to explain his frantic phone calls to the industry's great and good demanding that they tell him their mobile phone numbers?

But it turns out an imposter has been posing as the red-haired one in a bid to put together a mobile phone directory of the industry's elite. Diary isn't sure which is the bigger mystery: the real name of the imposter or why he should want to steal an identity such as Senior's.