DIARY: Softly softly approach softens fall for Sorrell

The Sunday Times' Rich List 2002 once again had the industry flicking through enthusiastically to see the movers and shakers.

Despite a drop in advertising revenues and profits, the Daily Mail chairman Viscount Rothermere and his family weigh in at £847 million, putting them 23rd in the list, up two places on last year.

But a collapse in shares at the Pearson media group saw Viscount Cowdray and the Pearson family fall from last year's 13th to 30th, down £514 million to £786 million.

High flyers include Lord Black, in as a new entry after dispensing with his Canadian citizenship. He and Hollinger International weigh in at 271 with £121 million.

Richard Desmond stays on £300 million, with Maurice and Charles Saatchi valued at £170 million, down £15 million and 12 places.

And Sir Martin Sorrell's careful handling of WPP over the past year is applauded for only seeing his worth falling by £5 million - although this costs him 28 places in the list.

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