DIARY: Soho babe: the hairy hunk of your dreams could be here, chuck

Ah, l'amour. It seems someone in adland has been struck by a stray

Cupid's arrow, for what should arrive on Campaign's desk but a plea from

a lovesick puppy desperate to identify a swarthy Adonis she's spotted

around town.

The self-styled Soho babe moons: 'I'm a 28-year-old lass who has the

hots for this sexy bloke.' Sounds promising enough, until she continues

'he looks like Steve Tyler from Arrowsmith'. Well, it takes all sorts -

unless this is a tribute band to the better-known Aerosmith and is

fronted by a bonafide looker, but who's splitting hairs?

The lovelorn one gushes: 'He has long, dark hair and the sexiest face

I've ever seen.' She adds: 'My friend thinks he works in either an

advertising or a film production company.' So, in the spirit of frisky

springtime, we've racked our brains and come up with some likely


Jonathan Glazer, a director at Academy, certainly fits the bill with his

olive skin and pouting lips, while RSA's Chris Cunningham is a shy,

dark-haired looker with a penchant for making weird films full of naked

writhing bodies, but we won't hold that against him. WCRS's affable Leon

Jaume causes hearts to flutter, and Saatchis' swarthy Dave Droga

(looking uncannily like failed Popstar Darius) has a legion of female


Pluck up the courage to approach your man, Soho babe!

Got a Diary story? E-mail campaign@haynet.com or post it to Diary

editor, Campaign, 174 Hammersmith Road, London W6.


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