Oh dear. We thought we'd make it through to the end of the year
without another howler of a press release, but thanks to Spirit
advertising and their recent announcements about client Blue Nun,
Christmas has come early. While it may seem churlish to return to the
scene of a former Diary crime about this quality wine product, we just
can't help ourselves on this occasion.
Yes, in its new campaign, Spirit has unveiled the fruits of its latest
labour of love - and our advice is not to hold your breath for this
witty little strapline: "Just you, me, and a bottle of Blue Nun." Hardly
groundbreaking stuff.
Spirit's release heralding the new campaign positively fizzes with
excitement at the use of the Blue Nun's "iconic status". Whoops, must
have passed us by, that one. But look carefully, viewers, and you might
spot our iconic heroine, the Blue Nun herself, nestling in the hair of
one of the models.
What a hoot! Apparently, "finding the nun allows the viewer to interact
with the communications and to sense that they too are part of a private
moment". And you thought it was just an ad - you never realised there
was such a deep meaning.
Keen to see who was responsible for this campaign, we scanned the
creative credits. Quel surprise, we find that "the creative team no
longer want to be referred to by their real names". Really?
It seems that in line with the agency's Native American logo, the
creative department has gone Native American and they've chosen new
personas.
Yes, step forward Rabbit, Piranha, Badger, Cha'veyo and - possibly the
worst - Stands with Umbrella. Still, even we can't blame the creatives
for trying innovative ways to distance themselves from this work. It's
the only way Spirit gets a mention in Campaign too.
